Charles Manson has name recognition going for him in our celebrity fixated culture

A young woman wants to marry Charles Manson, even though he is in prison. Adolph Hitler sells a painting, even though he is dead. The power of being a celebrity. Famous and infamous. Too many people coast on name recognition and audiences still rely on it more than they should. Remember the lesser known brands, or at least take time to look beyond celebrity status. This applies to politicians as well. Name recognition should not rule the day.