There is a lot of preaching to the choir on Facebook; especially when people defriend folks they disagree with and then post articles providing strong evidence for things like climate change. The people who need to see such evidence have been defriended leaving only the choir behind.
Of course maybe no one, but the choir will believe such evidence, but I do find that a lot of folks do think about things in new ways when communication is given a chance. Especially when presented with ideas they haven't just seen over and over again; like the standard talking points.
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