Rather than trying to beat Republicans at marketing to the working class, I think Democrats need to appeal to the need for a sustainable society, versus climate change, authoritarianism and chaos.
They need to appeal to both the rich, powerful allies as well as the poor and working class.
Many of the wealthy are culturally liberal due to the correlation between education and wealth. Even many of the rich realize that taxes aren't all bad and personal wealth is of no use if society and the world around us is crumbing.
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