Short term populist "bread and butter" issues versus a longer term vision for a sustainable world. BP Oil looks more to short term.

The short term pragmatic pocketbook wins out over a long term vision of needs for the future. Putting food on the table comes first. Short term return on investment comes first. I think this is a result of pressure from populism around the world.

Businesses have trouble going too far out on a limb toward long term goals of global sustainability. If they go out beyond where the consumer markets, investors and voters were willing to go, they tend to pull back. Some folks would say, it was just "green washing" anyway so they wouldn't even get a lot of support, for their attempts at reform, from the traditional left. One can't expect an oil company to lead the way to a different future.

Pragmatism can be considered a virtue, but it's a virtue that focuses on short term needs. It's putting food on the table today, versus long term needs.